Our story
Where the ritual comes from
A thousand years ago in Korea, washing was more than habit. In the Silla kingdom, bathing was a way to purify both body and mind. Later, in the Joseon era, a clean face was a mark of beauty, health and good manners. Women ground mung beans, red beans and rice into a soft powder called jodu, or simply rinsed with milky rice water. They patted on toning waters made from gourd and citron, and finished with a nourishing cream so their skin glowed “like a bright full moon”. Make-up stayed light. The real beauty was cared-for skin.
That patience still shapes Korean skincare today. Light layers go on one after another, from the thinnest to the richest, and each is given a moment to settle. The modern “glass skin” glow is the old full moon in new clothes.
Silla kingdom
Bathing as purification of body and mind
Joseon era
Jodu bean-and-rice powder, rice water and gourd and citron toning waters
1950s
Korea’s first cosmetics research labs open
Today
Layered, luminous “glass skin”
Where glycans come from
Every cell in your body wears a fine coat of sugars. These aren’t the sugars in your kitchen. They are long, branching chains that scientists call glycans, sometimes “the third alphabet of life”. Cells use them to recognise one another. In your skin, glycan-rich molecules such as hyaluronic acid help hold water, like the soft padding of a mattress.
Nature has its own glycan treasury: the cool gel inside an aloe leaf. Its main sugar, acemannan, gives the gel its silky, cushioning feel. People have loved it for centuries for its soothing, hydrating touch.
Where the two meet
Our ritual brings both stories together. It was formulated in Korea with aloe-sourced glycan technology and skin-friendly ferments, in four gentle steps: cleanse, tone, hydrate, repair. The result is skin that looks radiant and luminous, feels soft and keeps a dewy, just-cared-for glow.
